![]() ![]() ![]() The conversion rates (the percentage of people that listen to a track then buy it) for the buy button aren’t published openly by SoundCloud, but some of its press gives us a good idea. SoundCloud is the top way to introduce people to your music, and innumerable people encounter music on the site that they come to love, so giving them the opportunity to download your stuff is top priority. Either way, the central principle is the same: long term contact between users and your music is the name of the game, and this is a fine way to facilitate it. You could, for example, offer a free download on your blog. Remember that you don’t necessarily have to have your music available on a top site, nor do you have to sell it. Then, add the link to your track on, say, Bandcamp and you’re ready to go. Using this feature is simple: if the track is for sale or download, go to your settings and access the ‘meta’ tab. ![]() What Is It?Īs featured above, the ‘buy’ button is used by many SoundClouders to generate sales. Using ‘buy’ is the perfect way to roll publicity and sales into one experience and, because the modern user is so busy and distractable, any time and effort that you save them will directly contribute to increased sales. SoundCloud allows all users to set up a ‘buy’ button that appears below your tracks, which, when clicked, will direct users to your track on iTunes or Beatport, for example. You might think of SoundCloud as a medium for publicity, but with the ‘buy’ button and the right tweaks, SoundCloud can generate hard sales. Driving Digital Download Sales via the BUY button on SoundCloud ![]()
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